Experience

• Supported teachers in the classroom, focusing on small group instruction and one-on-one support for students needing extra academic guidance.

• Collaborated with teachers to develop targeted learning plans.

• Led intervention classes to strengthen students’ math and reading skills.

• Led a full-scale rebranding initiative for the start-up, crafting a new logo, visual identity, and brand voice to establish a cohesive and recognizable brand presence

• Developed a customer experience strategy to align the brand identity with target audiences, strengthening long-term partnerships with businesses and users

• Designed and built a new company website from the ground up, leveraging HTML, CSS, and web builders to create a responsive, user-friendly experience across all devices

• Created interactive prototypes and wireframes, refining UX/UI design through strategic collaboration with the CEO to ensure the final product met both business and user needs

• Led and managed a team of designers and developers in creating high-impact branding, digital marketing assets, and web experiences for diverse clients.

• Directed the development of digital and print advertisements, social media content, and email marketing campaigns, leading to significant increases in audience engagement and conversion rates.

• Optimized UX/UI design for web and mobile platforms, enhancing usability, customer engagement, and retention.

• Developed and implemented brand strategies, strengthening market positioning, customer acquisition, and visibility.

• Spearheaded a high-converting digital marketing initiative for a global design software company, developing a custom landing page system that tripled user sign-ups—from 900 to 3,000 per quarter—and led to a 75% paid conversion rate

• Crafted a seamless brand-aligned experience by tailoring each landing page to individual content creators, maximizing engagement and authenticity

• Designed and executed motion graphics and social media campaigns, increasing viewer engagement from 10% to 40% and boosting product trial sign-ups from 5% to 20%

• Implemented A/B testing strategies for promotional graphics, refining messaging and visuals to optimize performance—resulting in a 233% increase in trial sign-ups and a doubling of conversion rates from 35% to 75%

• Developed immersive virtual reality learning experiences, enhancing student engagement and comprehension through interactive digital tools

• Led and created group activities, keeping students engaged and encouraging collaboration.

• Provided enrichment learning, tailoring support to individual student needs.

• Managed classrooms, creating a positive learning environment while adapting to different teaching styles and cultures.

Education

• Valedictorian

• 4.0 GPA

Skills